The 2026 Canine Rehab Benchmark Report: Average Revenue Per Patient (ARPP)
You can't grow what you don't measure. In the rapidly evolving canine rehabilitation industry, relying on "gut feeling" to price your services is a guaranteed path to burnout.
We've compiled data from top-performing rehab clinics across the country to establish the 2026 baseline metrics. If your clinic is falling below these numbers, it's time to re-evaluate your pricing, packaging, and sales processes.
Metric 1: Average Revenue Per Patient (ARPP)
ARPP is the total amount of money a single patient spends at your clinic over their lifetime.
- Industry Average: $650
- Top 10% Clinics: $1,800+
The Gap: Clinics with an ARPP under $700 are almost exclusively selling single sessions. The top 10% achieve an $1,800+ ARPP by mandating comprehensive, 8-to-12 week care plans and upselling orthotics or maintenance packages.
Metric 2: Evaluation-to-Plan Conversion Rate
Out of 10 new initial evaluations, how many commit to a full treatment plan?
- Industry Average: 45%
- Top 10% Clinics: 80%+
The Gap: High-converting clinics don't just hand the owner a piece of paper with prices. They conduct a "Report of Findings" where they review the dog's objective measurements, explain the mechanical deficits, and present the care plan as a medical necessity, not an optional luxury.
"A 10% increase in your evaluation conversion rate is mathematically identical to increasing your marketing budget by 30%—but it costs you nothing."
Metric 3: Profit Margin (EBITDA)
After all expenses (including paying yourself a fair market salary), what is left over?
- Industry Average: 12 - 15%
- Top 10% Clinics: 25 - 30%
How to Improve Your Numbers Today
The fastest way to move from "Industry Average" to the "Top 10%" is to stop acting like a commodity. Raise your initial evaluation fee by 20% to filter out price-shoppers, structure your pricing into tiered care plans, and ensure your front desk is trained to confidently explain the value of your services over the phone.
