Blogging might not seem like something that’s top of your list as a dog breeder. However it can be a powerful tool for increasing your online presence and building your business. Blogging is useful for all businesses, but here are 5 reasons why blogging is important for your breeding business.
1. Drive traffic to your website
One of the key reasons blogging is important is because it can drive traffic to your website. For example, if you write interesting and relevant posts that can be shared on social media, people will be more likely to visit your website and pay attention to your business. You could either write posts about your specific dog breeding activities that showcase your work, or write more general posts that are more widely shareable. After all everyone loves reading about dogs!
2. Build relationships with new customers and keep existing ones
People who have used your breeding service in the past will likely be interested in what you’re currently doing and would happily read blog posts that feature updates about your dogs. Similarly, potential new customers might stumble across one of your articles shared on social media and become interested in your business. This in turn brings them to your website and might even have the potential to convert them into paying customers.
3. Build your brand
One of the most useful things about blogs is that they give you an opportunity to showcase your personality and everything that makes your brand unique. You might not think of your dog breeding business as a brand, but it is. Showing people how your dogs are raised and cared for will also show your skills as a breeder, and this all feeds in to your brand identity. Similarly it allows customers to connect with your business message and standards in a way that’s not possible through outbound marketing.
4. Boost your search engine ranking
Probably the second most useful reason for blogging is to improve your search engine rankings. This also relates to point 1, as in turn it should drive more traffic to your website. Using relevant keywords is particularly useful for businesses such as dog breeding, which generally tend to work on a local – or at most national – level. For example, if you’re based in San Diego and breed pugs, then targeting these keywords in a blog article will help it jump to the top of a search engine when people are looking for pugs in San Diego.
5. Become an industry leader
Good quality, highly readable blog posts will position you as an industry leader because customers will be impressed by your industry knowledge and connection to the market. For example, blogging about dog care tips or effective ways to raise puppies will show your knowledge extends outside of your immediate field of dog breeding.
As you can see, blogging is an incredibly useful tool for establishing your online presence in your particular niche. More than anything, it helps to drive traffic to your dog breeding website, and is much cheaper than standard marketing methods. Considering most dog breeding businesses are small, this is an effective way to save money while still reaching both new and existing customer bases.