Introduction
TPLO rehab clinics are a critical part of a dog’s recovery journey, but many stay under-booked despite growing demand. With over 600,000 cruciate surgeries in U.S. dogs each year, the opportunity is huge—but awareness is low. Pet owners don’t always know rehab is essential, and referring vets are too busy to explain it.
At Webdogg, we believe clinics can grow without hard selling—just smart strategy, trust-building, and consistency. Here are five proven growth strategies that work especially well for canine rehab clinics looking to serve more TPLO cases in 2025.
1. Host TPLO-Focused Educational Events
In-clinic events let local pet parents experience your expertise firsthand. Workshops like “Helping Your Dog Thrive After TPLO Surgery” allow you to showcase your underwater treadmill, demonstrate care techniques, and answer common questions.
Benefits:
- 30–40 interested pet parents at a time
- 2–3 new cases per event can generate $10K+ in revenue
- Builds deep trust and face-to-face authority
Bonus: You can outsource promotion and RSVPs to marketing partners (like Webdogg) so you only need to show up and educate.
2. Strengthen Referrals from TPLO Surgeons and Vets
Surgeons want better outcomes. You provide that.
Start by introducing yourself to nearby TPLO surgeons and GPs. Bring a simple flyer showing the benefit of rehab after surgery. Make it easy to refer patients (with a form or online link), and always update the vet on progress.
Stats to highlight: Dogs with post-op rehab regain full function nearly twice as often as those without.
Tip: Co-share a success story (with permission) of a mutual TPLO case. Vets love seeing their surgical work followed by great recovery.
3. Make Your Clinic Easy to Find Online
Pet owners search “TPLO rehab near me” all the time. Your clinic needs to show up.
Checklist:
- Optimize your site for keywords like “TPLO recovery” + your city
- Build a service page specifically for TPLO post-op care
- Claim and complete your Google Business Profile
- Get more 5-star Google reviews
Also: Write blog content (like this!) that educates and builds search visibility. Add before/after stories to make your outcomes feel real.
4. Turn Happy Clients into Success Stories
Nothing builds credibility like real results. Create a “Rehab Stories” section on your site with:
- Short patient journeys (e.g., “From Surgery to Fetch in 8 Weeks”)
- Owner quotes
- Photos or short video clips
Bonus: Ask happy clients to leave a Google review and tag your clinic on Instagram with their recovering pup.
5. Invest in Targeted Ads With a Real ROI
If you spend $2K on Facebook ads and gain 3 new TPLO rehab cases worth $3K+ each, that’s a win.
Try Facebook ads for:
- Upcoming workshops
- TPLO recovery packages
Try Google Ads for:
- “Dog TPLO rehab [Your City]”
- “Canine rehab after surgery”
Always track where leads come from. One new case can pay for your whole campaign.
Conclusion
You don’t need to shout louder. You need to show up smarter.
Educational events, trust-building with vets, strong SEO, social proof, and data-backed ads—these are the moves that fill your schedule and underwater treadmill in 2025.
Focus on trust. Be consistent. And if you need help implementing any of this, Webdogg is here to partner with you.